Results of a study conducted by an independent research firm provide new evidence that a beautiful white smile has a direct effect on successful interpersonal interactions, both socially and professionally.  The study shows that a whiter smile substantially affects how others think of you when you first meet.

 

According to the study, which included simulated job interviews, simulated first dates, and a quantitative online survey, more than half of the study participants were more likely to be hired (58%) and receive larger salary offers (53%) after their teeth had been whitened.  I would assume that the same would apply if they had veneers or Invisalign to straighten the teeth.

 

The study also found that evaluators expressed greater interest in continuing their interaction or “date” with more than half of the study participants (54%) after their teeth had been whitened.  Visible from 200 feet, a white smile is the intense focus of what other people look at and a sign of our warmth, confidence, and health.

 

During simulated job interviews, it was found that a majority of the study participants were viewed to be more professional (65%) and more confident (61%) after their teeth had been whitened.  On their simulated first dates, more than half of the study participants were viewed to be more outgoing (59%) after their teeth had been whitened.